Shopify B2B Commerce in 2026: Features, Limits, and How to Build It Right

On April 2, 2026, Shopify made one of its most commercially significant announcements for wholesale merchants. Shopify B2B, previously exclusive to Shopify Plus, became available on every paid plan. For the first time, merchants on Basic, Grow, and Advanced could manage wholesale and direct-to-consumer operations from a single platform without third-party apps or a subscription.

Currently, Shopify B2B gives every merchant access to the same foundational wholesale infrastructure. Meanwhile, the limits are real, the ceiling arrives faster than most merchants expect, and the difference between a B2B store that converts wholesale buyers and one that frustrates them almost always comes down to how it was built.

Read this guide to know what every plan now gets, where the limits are, and what it takes to build Shopify B2B commerce that actually performs.

Shopify B2B in 2026: What Wholesale Merchants Get Without Paying Extra

Before April 2, 2026, running a wholesale operation on Shopify meant paying for Shopify Plus or stitching together third-party apps that added cost and complexity without delivering a seamless buyer experience. After Shopify's B2B for All announcement brought native wholesale infrastructure to every paid plan starting at $39 per month.

Here is what every Shopify merchant now gets as standard:

• Company profiles with multiple contacts and locations per account, giving procurement teams the access structure they expect from a wholesale supplier.
• Up to three B2B catalogs with custom pricing, volume discounts, and percentage-based price adjustments per buyer group.
• Net payment terms including Net 30 and Net 60, with purchase order numbers captured at checkout.
• Self-serve ordering portal where wholesale buyers can place orders, view order history, and reorder without involving a sales rep.
• Quick order lists for bulk reordering by SKU, reducing the time a repeat buyer spends in the portal
• Draft orders for sales-assisted purchasing when a rep needs to build an order on behalf of a buyer.
• Shopify Flow compatibility for automating B2B workflows including account approvals, order notifications, and reorder reminders

For merchants starting Shopify wholesale for the first time, this feature set handles most straightforward wholesale requirements without any additional spend beyond the base plan.

Shopify B2B Limits: When it Stops Being Enough for Your Wholesale Business?

Firstly, most Shopify merchants hit three-catalog limit wall, as every non-Plus plan allows a maximum of three active B2B catalogs across all markets combined. A merchant selling to retail partners, distributors, and international accounts has used all three before accounting for any market-specific pricing variations. Adding a fourth buyer segment means either compressing existing catalogs or upgrading to Plus.

Beyond the catalog limit, five capabilities remain exclusively on Shopify Plus. Each one sounds optional until the wholesale operation reaches the point where it is not:

Unlimited custom catalogs

This removes the three-catalog ceiling entirely, giving enterprise wholesale operations the pricing flexibility their account base requires without forcing buyer groups into compressed tiers.

Deposits and partial payments

Enables staged payment collection on high-value orders. In B2B transactions where order values run into tens of thousands, collecting a deposit before fulfillment is standard commercial practice that the all-plan feature set does not support natively.

Checkout Extensibility for B2B

Allows custom checkout flows, fields, and logic specific to wholesale buyers. Cost center codes, delivery instructions, approval references, and procurement identifiers that B2B buyers expect at checkout require this capability. Without Shopify Checkout Extensibility, procurement teams cannot complete the information their internal systems require, which creates friction that delays or loses the order entirely.

A dedicated B2B storefront

Gives wholesale buyers their own domain, branding, and buying experience rather than routing them through the same checkout as retail customers. Sending a procurement manager through a retail storefront signals that the supplier is not set up for serious wholesale relationships.

Quantity rules and order minimums

enforced per product per catalog prevent wholesale buyers from placing orders below the minimum the business requires to fulfill profitably. Without this, enforcing minimums falls on the sales team rather than the platform.

Is Shopify Plus B2B Worth It?

Shopify Plus costs $2,300 per month, and whether it is worth it depends entirely on where the wholesale operation is today. Here is a quick way to assess it:

Shopify Plus B2B Makes Commercial Sense if:

• The business serves more than three distinct buyer groups requiring separate pricing.
• Wholesale and D2C run simultaneously and need separate storefronts and brand experiences.
• Wholesale buyers expect cost center codes, approval references, or custom procurement fields at checkout.
• High-value orders require deposits or staged payment collection before fulfillment.
• Order minimums and quantity rules need to be enforced automatically per product per catalog.
• The sales team is manually managing pricing exceptions that the three-catalog limit cannot handle.

The All-plan Shopify B2B feature set is sufficient if:

• The business serves one to three buyer groups with straightforward pricing
• Wholesale volume is early stage with a manageable number of accounts
• Net payment terms, self-serve ordering, and standard checkout meet buyer expectations
• There is no immediate need for a dedicated wholesale storefront separate from DTC

Setting Up Shopify B2B: What Wholesale Buyers Actually Expect

Enabling Shopify B2B in the admin is just the beginning. Wholesale buyers are not retail shoppers, and they know exactly what they need. They are buying on behalf of a business, and they expect the supplier's platform to match their internal purchasing process. When it does not, they find a supplier whose platform does.

Getting Shopify B2B right from day one means addressing five specific expectations wholesale buyers bring to every supplier interaction:

• Company account setup: This reflects the buyer's actual organizational structure, with the right contacts assigned to the right locations from the moment the account goes live.
• Accurate catalog and pricing on first login: A wholesale buyer who sees incorrect pricing on their first order loses confidence in the platform immediately, regardless of how competitive the pricing actually is.
• Net payment terms configured correctly: Should be configured correctly per account before the first order is placed. Buyers on Net 30 who encounter a standard checkout experience will call the sales team rather than complete the order online, defeating the purpose of self-serve entirely.
• A clean, fast self-serve portal: The place where reordering takes seconds not minutes. Wholesale buyers reorder frequently. Every extra click in the reorder process is friction that pushes them back toward calling a rep.
• Order confirmation and fulfillment communication: This should match what their procurement system expects. Purchase order numbers, order references, and delivery confirmations need to arrive in the format their internal approval process requires.

Why Most Shopify B2B Builds Underperform and How to Avoid it

Most wholesale merchants who enable Shopify B2B expect their wholesale buyers to start using the portal within weeks. Six months later, the portal exists, but procurement teams are still calling the sales rep for every order. The platform is not broken, but the implementation is.

The following three factors determine whether a Shopify B2B eCommerce build drives self-serve adoption or quietly fails to replace the phone call.

Catalog Architecture

Most merchants build catalogs around how they organize products internally. Wholesale buyers care only about finding what they need at the price they agreed on in under 60s. A catalog built around the buyer's procurement behavior drives portal adoption.

ERP integration

A B2B portal showing pricing or inventory that does not match the buyer's contract or the warehouse's actual stock levels loses buyer trust on the first discrepancy. Buyers who experience one incorrect order confirmation do not give the portal a second chance, but end up calling.

Checkout Experience

Wholesale buyers operate within procurement systems that require specific information at checkout, including cost center codes, approval references, delivery instructions, purchase order numbers beyond the standard field. A checkout that cannot collect this information forces buyers to complete their internal approval process outside the portal, which breaks the self-serve workflow the B2B store was built to enable.

As a Shopify Plus Partner, Codilar builds Shopify B2B stores around these three variables from day one. Codilar's Shopify Plus development services cover catalog architecture designed for buyer behavior, ERP integration that keeps pricing and inventory accurate in real time, and B2B checkout flows that collect everything a procurement team needs to approve and complete an order without leaving the portal.