Three Strategic Fixes That Improved Makesy’s Shopify Plus Performance
Home Fragrance/Personal Care Industry
Company Brief
Established in 2015 and based in Texas, Makesy is a fast-growing eCommerce brand in the arts and crafts industry, serving candle makers, soap artisans, and DIY entrepreneurs across the U.S.
Known for its premium fragrance oils, wooden wicks, wax blends, and curated craft supplies, Makesy combines product innovation with sustainability and education to support creators at every stage of their journey. Operating on Shopify Plus and leveraging advanced Shopify Plus services to scale its digital experience, Makesy continues to expand its community while delivering a seamless and high-performance online buying journey.
Checkout Optimization
Pricing Clarity
Discount Logic
Cart Performance
UI/UX Refinement
Project Overview
As a Shopify Plus Premium partner, Codilar partnered with Makesy to stabilize and optimize its rapidly growing eCommerce store. The project addressed complex membership pricing and layered promotional rules, redesigned the bulk pricing interface for clarity, and optimized high-traffic sale scripts. We also enhanced checkout flows, mobile responsiveness, and overall platform performance to deliver a seamless shopping experience while enabling predictable conversions and revenue growth.
Business Challenges
Layered membership and promotional rules created checkout inconsistencies
Bulk pricing visibility gaps reduced customer confidence in increasing order quantities
High-traffic promotional campaigns exposed performance constraints in script execution
Subscription and variant logic inconsistencies disrupted smooth purchase continuity
Mobile checkout responsiveness gaps affected cross-device conversion consistency
Inefficient frontend rendering logic risked misdisplayed promotional elements
Platform scalability limitations created performance strain during peak demand periods
Codilar's Solution Approach
Developed a Shopify Functions extension to automate MakerPro pricing at checkout
Redesigned bulk pricing displays to clearly present tiered discounts and savings
Optimized collection-specific Shopify Scripts for stable high-traffic performance
Refined subscription and variant logic to ensure consistent purchase behavior
Enhanced checkout and mobile responsiveness for smooth cross-device experiences
Resolved frontend rendering issues affecting promotional element accuracy
Aligned pricing, cart, and promotional logic for predictable conversion outcomes
Improved script efficiency to strengthen performance during peak sale events
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On Shopify, layered discount logic, membership pricing, and promotional scripts can easily conflict if not engineered carefully. What we focused on for Makesy was architectural clarity, ensuring that pricing logic, checkout behavior, and promotional execution worked together, not against each other. Once that foundation stabilized, performance improvements followed naturally.
Mohammad Aamir
Shopify Practice Head
The Making of a Seamless Commerce Engine
Where Stability Became Strategy
Growth is exciting until complexity begins to slow it down.
Makesy, a fast-growing DIY arts and crafts brand based in Texas, had built a loyal and deeply engaged community. Customers explored collections, spent time on product pages, and interacted actively with the brand. On the surface, performance looked strong
But beneath that growth, operational strain was building. Pricing logic needed precision. Bundles required clarity. Membership discounts demanded smarter implementation. Promotional events created technical pressure.
Moreover, the checkout behavior had to support layered discount rules without confusion. As traffic increased, performance stability became critical. Although nothing was dramatically broken, they were misaligned enough to affect momentum.
The Hesitation Before Trust
For Charlotte, President of Makesy, finalising an agency partner was a challenging journey.
After a thorough evaluation process and multiple discussions with our global digital transformation team and practice engineers, she was confident enough to have found a team that understands the platform, category, and eCommerce business in the States.
Engineering Confidence Into the Checkout
One of the most strategic enhancements centered on MakerPro, Makesy’s membership program. Membership pricing models are rarely simple. They require layered discount logic that must apply accurately at checkout without interfering with other promotional rules.
We developed a dedicated checkout extension for MakerPro using Shopify Functions and advanced discount logic. The goal wasn’t just correct pricing. It also included creating a seamless experience.
When MakerPro members reached checkout, pricing reflected their status automatically. That is, there were no manual codes, no inconsistencies, no confusion. This improvement directly contributed to 40% increased checkout conversion, reflecting stronger buyer intent and a smoother end-to-end purchase flow.
We Make An Impact
Through Our Work
Increased Checkout
Conversion
Growth in Sales
Uplift in Order Value
Improved Conversion
Rate
We Make An Impact
Through Our Work
Increased Checkout
Conversion
Growth in Sales
Uplift in Order Value
Improved Conversion
Rate
“The team is available all the time. Communication is excellent. We’re always getting updates. It’s been really seamless and just as good as working with an onshore agency”
Charlotte Katona
President
Makesy
Making Bulk Pricing Transparent
Bulk pricing presented another silent friction point.
Customers had access to tiered discounts, but couldn't clearly understand them. For example, savings weren't immediately visible, and buyers had to calculate value themselves. That uncertainty limited order sizes.
We redesigned the pricing presentation, creating an intuitive breakdown that displayed discount tiers side-by-side with original pricing. Customers could instantly see how pricing shifted across quantities. That is, the savings were visible, the logic was clear, and the value was obvious. Instead of asking customers to trust the math, we showed it. This clarity directly contributed to 10% growth in sales, encouraging larger, more confident purchases.
Instead of asking customers to trust the math, we showed it. This clarity directly contributed to 10% growth in sales, encouraging larger, more confident purchases.
Handling Scale Under Pressure
Promotional events test stability.
During a high-traffic fragrance sale, discount logic needed to apply flawlessly across a specific collection. We implemented custom Shopify scripting for cart line items to ensure precise promotional triggering.
As traffic surged, efficiency became critical. We optimized the script by reducing unnecessary loops and improving execution performance to prevent slowdowns. We also identified and resolved a DOM execution error that could have disrupted the promotion. The result: promotional logic executed cleanly, performance held steady, and the event succeeded without operational friction.
Strengthening the Foundation
Beyond these enhancements, the broader buying architecture was stabilized.
Product page pricing and variant logic were corrected for consistent updates. Subscription flows were refined to remove edge-case failures. Checkout responsiveness improved. Mobile interactions were smoothed. Promotional rules were implemented without downstream conflicts.
Each fix removed friction. Together, they transformed the journey from product discovery to completed purchase.
From Maintenance to Momentum
The partnership between Codilar and Makesy became a defining step in strengthening the brand's Shopify Plus ecosystem. As a Shopify Plus Premium Partner, Codilar brought structure to complex pricing logic, refined layered promotional execution, and stabilized checkout performance at scale. The result was measurable business impact: checkout conversion increasing by 40 percent, revenue rising from 1.54 million dollars to 1.69 million dollars, and overall conversion steadily improving.
For ambitious Shopify Plus brands looking to eliminate friction, protect conversions, and scale with confidence, the foundation matters. You need more than support. You need a partner who can strengthen the architecture, protect conversions, and build a foundation designed to scale. Codilar brings that assurance.
