Deep Tech eCommerce Solution that Doubled the Session Time for Candere on Adobe Commerce
Jewellery & Accessories
Company Brief
Candere, backed by Kalyan Jewellers, has grown into one of India’s well-recognized online jewellery brands, offering a wide catalogue of gold and diamond designs to customers across the country. Built with a digital-first approach, it made it easier for people to explore and purchase jewellery online without being limited to store visits.
As the brand scaled, it continued to strengthen its presence through both online and offline channels, supported by the credibility and reach of Kalyan Jewellers. Today, Candere serves a large and growing customer base, combining design variety, accessibility, and trust into a buying experience that feels both convenient and reliable.
Platform Scalability
User Experience Enhancement
Product Discovery Optimization
Omnichannel Experience
Performance Stability
Project Overview
Codilar partnered with Candere at a stage where growth was beginning to expose the limitations of its existing platform. The focus was not just on upgrading technology, but on creating a more stable, scalable, and experience-driven foundation for the brand's next phase. The engagement involved migrating to Adobe Commerce, refining the end-to-end user journey, and introducing capabilities that brought the online experience closer to in-store buying. The outcome was a faster, more flexible platform designed to support higher engagement, smoother conversions, and long-term growth.
Business Challenges
Platform performance issues during peak traffic, causing slower load times and drop-offs
Limited flexibility for new features, delaying innovation and updates
Product discovery challenges, making it harder for customers to find the right items
Disconnected online and offline journeys, leading to a fragmented experience
Lack of immersive experience, reducing customer confidence in purchases
Codilar's Solution Approach
Migrated the platform to Adobe Commerce to improve scalability and performance
Enhanced UI/UX to create a smoother and more intuitive shopping experience
Introduced virtual try-on and video-assisted shopping to improve buying confidence
Optimized search and navigation for faster and more relevant product discovery
Enabled omnichannel features like buy online and pick up in store
Simplified pricing and inventory systems for better accuracy and consistency
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Our team enjoyed working on Candere because it challenged us to simplify things that weren’t simple to begin with.
Shahed Jamal
Practice Head, Adobe Commerce
The Story Behind Candere’s Digital Commerce Success
Where Scaling Started Feeling Limited
At one point, Candere had everything going for it. They had strong demand, a growing catalogue, and a customer base that trusted the brand. People were coming in, exploring designs, and spending time on the site.
But behind that growth, the platform was starting to show its age. It wasn’t built to handle the scale Candere was moving towards. As traffic increased, performance became inconsistent. More importantly, the system lacked the flexibility needed to introduce new capabilities that modern eCommerce demanded.
The Need Was Bigger Than Migration
This wasn’t just about moving to a new platform. Candere wanted to introduce experiences that simply weren’t possible before. They wanted to allow customers to connect with store representatives over video, or helping them visualize jewellery through Augmented Reality before making a purchase.
They also needed a system that could support scale without breaking under pressure, while still being flexible enough to evolve with changing customer expectations.
Understanding Before Building
Before making any changes, the focus was on understanding what already existed. Instead of jumping straight into development, the team took a step back to study how the current store functioned, what worked, what didn’t, and where customers were facing friction. This included everything from product discovery and checkout flows to inventory handling and feature gaps.
At the same time, competitor platforms and industry benchmarks were evaluated to understand where Candere needed to catch up and where it could stand out.
Building With Clarity, Not Assumptions
Once the gaps were clear, the instinct could have been to jump straight into execution. But that would have only solved parts of the problem. Instead, the focus shifted to getting everyone on the same page, what needed to be fixed, what needed to be rethought, and what the platform should eventually grow into.
A detailed feature roadmap was built, not just listing tasks, but connecting them to real business needs and customer expectations. It covered immediate improvements, but also looked ahead at capabilities Candere would need as it scaled, so the team wouldn’t have to keep revisiting the same limitations later.
We Make An Impact
Through Our Work
Increase in
Mobile Revenue
Uplift in
Conversion Rate
Growth in
Time Spent
We Make An Impact
Through Our Work
Increase in
Mobile Revenue
Uplift in
Conversion Rate
Growth in
Time Spent
Bringing the Store Closer to the Customer
One of the biggest shifts came from rethinking how customers interact with jewellery online. With video call purchasing, customers could speak directly with representatives, ask questions, and get guidance, bringing a level of human interaction that’s usually missing in eCommerce.
Augmented reality added another layer, allowing users to see how pieces would look on them before buying. This reduced hesitation and made decision-making easier, especially for high-value purchases.
Making Discovery and Choice Easier
As Candere’s catalogue continued to expand, what was once a strength started becoming a challenge. With so many designs available, customers often had to rely on filters and repeated searches to find something that truly matched what they had in mind. The process wasn’t broken, but it demanded more effort than it should have.
To simplify this, smarter search and recommendation capabilities were introduced using tools like Klevu and Nosto. These systems began to understand user behavior, what customers were browsing, what they were clicking on, and what they seemed interested in, and used that to surface more relevant options.
Connecting Digital and Physical Retail
Shopping journeys rarely follow a straight path anymore. A customer might discover a product online, want to see it in person, and then decide where and how to complete the purchase. The earlier experience didn’t fully support this kind of flexibility.
To bridge that gap, features like buy online and pick up in store were introduced, giving customers the option to move between digital and physical touchpoints without friction. They could explore designs online at their own pace and still rely on the assurance of an in-store interaction when needed.
Fixing What Happens Behind the Scenes
While the front-end changes were visible, a lot of the real work happened underneath. Pricing was no longer static, it was driven by multiple factors like market rates, material values, and active discounts, all working together in real time. This ensured that what customers saw was always accurate, without delays or inconsistencies.
At the same time, inventory and materials were tightly aligned with pricing, reducing mismatches and improving overall reliability. These weren’t visible changes, but they played a critical role in building trust and keeping the buying experience consistent.
Building for Scale, Not Just Stability
The migration to Adobe Commerce wasn’t just about solving current problems. It created a platform that could handle higher traffic, support new features, and expand into multiple markets through capabilities like multi-country store views.
Once everything came together, the impact started showing clearly. Mobile revenue increased by 85%, driven by a smoother and more responsive experience. Conversion rates went up by 45% as the journey became more seamless. Customers spent 91% more time on the site, engaging with features that made the experience more interactive and immersive. These weren’t isolated improvements. They were a result of the entire system working better together.
From Transformation to Preparing for Next
What made the difference here wasn’t just the platform shift. It was having a team that understood when to step back, rethink the approach, and build things the right way. That’s where Codilar came in, not as a vendor ticking off tasks, but as a partner making sure the system could actually keep up with where Candere was headed.
If you’re in that phase where things are working… but not quite working the way they should, it’s worth asking why. Because most of the time, it’s not about doing more…it’s about fixing what’s underneath. And once that’s right, everything else starts to move a lot faster.
