Scaling Multilingual eCommerce on Shopify Plus for LC Official in GCC
Fashion & Lifestyle
Company Brief
LC Official is a fashion and lifestyle eCommerce brand built for native and cosmopolitan consumers across the UAE and the wider GCC. Operating on Shopify Plus, the brand offers curated apparel and accessories across men's, women's, and kids' categories, anchored in Dubai's dynamic retail landscape.
Headquartered in Dubai, LC Official has established a strong digital presence by combining contemporary fashion with a customer-centric online shopping experience tailored to the needs of a diverse regional audience.
RTL Architecture
Multilingual Storefront
Interactive PLP Swatches
Checkout Clarity
CI/CD Deployment
Project Overview
LC Official had built real momentum in the GCC fashion market, but their Shopify Plus storefront was not keeping pace. The existing theme lacked robust RTL support, product discovery was static, and checkout inconsistencies were costing conversions daily.
Codilar stepped in to deliver end-to-end Arabic localization, interactive product discovery, and a streamlined checkout flow, all within five weeks. The goal was to build a storefront that matched LC Official's ambition and spoke directly to its Arab audience.
Business Challenges
Lacked RTL support, causing layout breaks and usability friction across Arabic pages
Static product cards failed to showcase variant options, forcing users into multiple clicks
Apple Pay appeared inconsistently as an express checkout option, creating confusion and abandoned carts
No structured localization framework made scaling Arabic content across pages difficult
Fragmented UX across the storefront weakened brand credibility among Arab shoppers
Codilar's Solution Approach
Designed a modular RTL framework using Liquid overrides and CSS extensions for seamless Arabic localization
Built a custom vanilla JavaScript swatch module for interactive variant discovery
Deployed end-to-end Arabic translation covering static content, meta tags, URLs, and transactional emails
Repositioned Apple Pay as a standard payment option using Shopify Scripts API
Engineered future-proofed Liquid templates and content blocks to support additional languages
Implemented CI/CD and blue/green deployments to ensure zero-downtime releases and simplified rollbacks
Enhanced product listing pages with data-driven swatches linking directly to variant-specific product detail pages
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Localizing a Shopify Plus storefront for a regional audience requires rethinking every layer of the experience, from architecture to checkout. What we built for LC Official was not just a bilingual store but was a scalable multilingual commerce foundation designed to grow with the brand across the GCC.
Mohammad Aamir
Practice Head, Shopify, Codilar
How Codilar Helped LC Official Win the New-age GCC Shopper
Building a Foundation That Connects
LC Official had built a growing catalog, a loyal customer base, and 150% year-over-year growth in one of the most competitive fashion markets in the world. The GCC opportunity was real, and the brand was ready to take it.
But the storefront told a different story. Arab shoppers, the very audience LC Official was built for, were landing on pages that broke in their language, rendered incorrectly on their devices, and offered none of the intuitive experience they expected. High bounce rates were quietly eroding the growth the brand had worked hard to build.
Localizing Every Layer of the Experience
For Arab consumers, a storefront that reads right-to-left is not a preference, it is an expectation. Codilar architected a modular RTL framework using Liquid overrides and CSS extensions, ensuring layouts rendered correctly across every page without adding technical debt.
Within two weeks, end-to-end Arabic translation was live across static content, meta tags, URLs, and transactional emails. The localization engine was built to be future-proof, allowing additional languages to be added with minimal effort. This provided LC Official with a multilingual eCommerce foundation designed to grow with the brand.
Making Product Discovery Interactive
Static product cards were quietly limiting LC Official's conversion potential. Shoppers browsing on mobile had no way to explore variant options without clicking through multiple pages, a friction point that was directly impacting add-to-cart rates.
Codilar built a custom vanilla JavaScript swatch module that brought product variants to life on the listing page itself. Shoppers could hover or click to swap images and jump directly to variant-specific product detail pages. No extra clicks, no guesswork, just a faster, more intuitive path from discovery to purchase.
Key Metrics That
Moved the Needle
Increased Mobile RTL
Usability Score
Growth in Organic Traffic
to Localized Pages
Reduced Feature
Rollout Time
Key Metrics That
Moved the Needle
Increased Mobile RTL
Usability Score
Growth in Organic Traffic
to Localized Pages
Reduced Feature
Rollout Time
Clearing the Path to a Seamless Checkout
Checkout was the final friction point. Apple Pay was appearing inconsistently as an express checkout option, creating confusion among shoppers at the most critical stage of their journey. The result was abandoned carts and a growing volume of support inquiries that added unnecessary operational overhead.
Codilar used the Shopify Scripts API to reposition Apple Pay as a standard payment option, bringing consistency and clarity to the checkout flow. Shoppers could complete their purchase with confidence, and LC Official's team could focus on growth rather than troubleshooting checkout complaints.
From Localization to Long-Term Scale
LC Official now has a multilingual eCommerce foundation that matches the scale of its ambition. Arab shoppers get an experience built for them, checkout flows work consistently, and the platform is ready to support whatever comes next.
For Shopify Plus brands targeting multilingual markets, the difference between a localized store and a truly native experience is everything. Codilar brings the technical depth to build it right and the strategic thinking to make it last. When your audience expects more, your platform needs to deliver more, and we ensure it does.
