Top 14 B2B Features of Adobe Commerce

Why Choose Adobe Commerce For Business?

eCommerce merchants today require a reliable platform that simplifies complex operations and  manages a multi-faceted business with ease. Adobe Commerce stands out as the ideal solution, offering a suite of features, including dedicated infrastructure, advanced customer support, and extensive customization options that drive business growth.

Adobe Commerce is a scalable and powerful AI-powered platform that is designed for both B2B and B2C businesses. It provides businesses with a flexible and customizable solution to build and manage online stores, streamline operations, and deliver personalized experiences.

Top 13 B2B Features Of Adobe Commerce

1. Company Account Management

B2B companies often manage multiple buyers, finance teams, procurement managers etc. Adobe Commerce allows a single corporate account to have multiple sub-accounts with different user roles.

The centralized account simplifies managing roles and permissions such as-

• Multiple buyers under one account – A company can add different buyers employees with roles like procurement manager, accounts payable, department heads and so on.
• Role based permissions – Admins can set specific permissions for each user, such as who can place orders, request quotes, or approve purchases.
• Account hierarchy – Adobe commerce allows businesses to create an organizational structure with multiple levels, ensuring proper control over transactions.

The company account management feature reduces friction in B2B purchasing,  enhances efficiency for enterprise buyers, and ensures control over finance. 

2. Custom Pricing and Catalogs

Unlike B2C, B2B businesses often offer contract-based pricing to different customers. Adobe Commerce enables custom catalogs and pricing models for different segments. 

• Tiered pricing – With custom catalogs and pricing models businesses can set different price levels for wholesalers, retailers, and corporate clients.
• Exclusive catalogs – Specific companies see only products that are relevant to them
• Contract-based pricing – Custom agreements between suppliers and buyers influence pricing.

Businesses can create a personalized buying experience, improve customer retention with competitive pricing, and better manage business contacts. 

3. Quick Order and Requisition Lists

B2B buyers purchase in bulk and reorder the same products frequently. The Adobe Commerce feature – Quick order and Requisition Lists speed up the process. 

• Buyers can enter SKU codes or upload a CSV file to add items to order in bulk.
  With Requisition 
• Lists buyers can control frequently purchased items for quick reordering.
•  The feature avoids manual searches, making transactions seamless

This reduces order placement time, enhances user experience for bulk buyers, and encourages repeat purchases.  

4. Request For Quote

Negotiation is a key part of B2B transactions. The RFQ feature allows buyers to request pricing adjustments, especially for bulk orders. 

• Buyers can request a quote instead of a fixed price
• Sellers can respond with discounts or custom pricing.
• Quotes can be converted into orders once an agreement is reached

This approach not only encourages bulk purchasing but also enhances B2B relations through personalized pricing, ultimately driving higher  conversion rates.

For buyers who negotiate the same terms repeatedly, Adobe Commerce B2B now supports Quote Templates, letting recurring negotiated purchases reuse previously agreed terms instead of starting the negotiation from scratch each time.

5. Purchase Order and Approval Workflows

Big businesses require a multi-level approval process before placing an order. There are different PO workflows based on the purchase rules and payment methods. Adobe commerce offers-

• Custom approval rules based on order value or product category. 
• Role-based approvals where specific users authorize purchases.
• Audit trails for tracking approvals and denials.

Therefore, the platform ensures compliance with business policies, prevents unauthorized purchases, and streamlines operations making it more controlled and efficient. 

6. B2B-Specific Payment Options

Most eCommerce businesses cater to a global audience, making flexible and secure payment options a necessity. Adobe commerce supports a variety of payment options to ensure seamless and secure transactions, including:

• Credit card payment – the platform supports major credit card providers 
• Bank transfers – Adobe commerce permits  bank transfer transactions between buyers and sellers. 
• Purchase orders – This option allows buyers to place orders with pre-approved credit agreements.
• PayPal – A trusted third-party payment option compatible with Adobe Commerce.

These flexible payment options help increase order volumes, simplify cash volume and financial management, and reduce payment friction, ensuring a seamless purchase experience for their customers.

7. Customizable Checkout Experience

B2B checkout processes differ from the B2C checkout processes. The Adobe Commerce platform allows businesses to customize their shipping, payment, and approval workflows during checkout.

• The platform provides the option for multiple shipping addresses in a single order.
• The saved payment options make recurring transactions easier.
• Custom fields are provided for purchase orders and tax exemptions.

With a stress-free checkout experience,  businesses  can support high-value transactions while improving buyer experience, leading to increased satisfaction and repeat purchases.

8. Shared Catalog for Tiered Pricing

B2B businesses can create exclusive product catalogs with custom pricing tiers for different customer groups.

• It is available for specific customer groups (wholesalers, retailers, VIPs etc.).
• The pricing offered is tiered and predefined. 
• Default public catalog and custom shared catalog can exist simultaneously.

This approach strengthens customer loyalty and fosters long-term business relationships, and enhances the overall purchasing experience.  

9. Advanced Inventory and Multi-Warehouse Support

Adobe Commerce’s Advanced Inventory and Multi-Warehouse Support, powered by Multi-Source Inventory (MSI), enables businesses to efficiently manage stock across multiple warehouses, ensuring seamless order fulfillment and optimized logistics.

• The feature prevents overstocking or stockouts by distributing inventory effectively.
• It further ensures continuous stock availability based on demand. 
• Assigns orders to the most optimal warehouse based on the location, stock availability, and shipping efficiency. 

By leveraging Advanced Inventory and Multi-Warehouse Support (MSI), businesses can streamline operations, enhance fulfillment speed, and provide superior customer experience.

10. B2B Negotiable Quotes and Dynamic Pricing Adjustments

Adobe Commerce enables businesses to create dynamic, rule-based pricing models and negotiable quotes that enhance flexibility in B2B transactions.

• Adobe Commerce offers AI-driven pricing adjustments that automatically modify prices based on order  volume, customer tier, and negotiated terms. 
• Sellers can establish negotiation workflows, allowing buyers to propose prices with automated approval, counter offers or rejections. 
• Dynamic discounts can be offered to incentivize bulk orders, encouraging bulk orders.
• Businesses can set up different pricing structures based on geographic regions, accommodating varying logistical costs and local regulations.

11. Self-Service Customer portal

The Self-Service Customer Portal is a key feature of Adobe Commerce B2B. It provides a centralized dashboard where clients can independently manage their accounts, and track orders and transactions – without relying on customer support. 

• Buyers can view order status, shipment details, and past purchases in real-time. 
• Customers can download past invoices, check payment status, and handle billing without assistance.
•  Frequently purchased products can be easily reordered.
• Users can update company details, manage multiple users, and set purchasing permissions. 
• Clients can easily initiate returns, track refund status, and access help resources. 

12. AI-Powered Recommendations

Adobe Sensei AI delivers personalized product recommendations based on customer behavior, previous purchases, browsing patterns to suggest the most relevant products, improving the overall shopping experience.

• The AI adapts suggestions based on buyers’ shopping patterns, such as frequently purchased items, trending products, and complimentary accessories.

It  continuously refines suggestions based on user interactions through real-time data analysis.

13. Headless Commerce and PWA Support

Adobe Commerce enables Headless architecture and Progressive Web Apps (PWA) for fast, mobile-friendly, and seamless B2B experiences across devices. 

• PWA’s load quickly, even on low-bandwidth connections, improving user connections.
• PWA’s offer mobile-first, app-like experience with push notifications, offline access, and smooth navigation.
• A headless setup allows businesses to integrate with any front-end technology while maintaining a powerful Adobe Commerce backend.

With headless commerce and PWA support, Adobe Commerce B2B businesses can deliver high performance and mobile-friendly experiences.

14. AI-Powered Semantic Search

B2B catalogs are notoriously hard to search with traditional keyword matching, buyers often search by part number, internal naming conventions, or vague descriptions that don't match your product titles exactly. Adobe Commerce now includes AI-powered semantic search through Live Search, rolled out at no additional cost across Adobe Commerce PaaS, Adobe Commerce as a Cloud Service (ACCS), and Adobe Commerce Optimizer.

This means buyers get relevant results even when their search terms don't precisely match your catalog data, cutting down on abandoned searches and support tickets from buyers who couldn't find what they were looking for.