How Codilar Boosted 2XL Home’s User Engagement by 66% on the Magento Platform
Home & Decor
Company Brief
2XL Home is a premium homegrown brand known for luxury furniture and home decor across the UAE and Oman. With a strong omnichannel presence, the brand has built its reputation around quality, design, and a refined in-store experience.
As digital demand grew, 2XL Home wanted its eRetail store to reflect the same premium feel while supporting real business outcomes. They were looking for a platform that could balance intricate experiences with smooth navigation, multilingual accessibility, and operational efficiency. Alongside this, they needed additional maintenance support, faster issue resolution, and continuous UI/UX improvements to keep the platform optimized and drive higher conversions.
Cart Rule Optimization
Performance Optimization
Frontend Stability & Bug Fixes
User Experience Across PDP, PLPs
Multilingual Experience Management
Project Overview
2XL Home teamed up with Codilar to launch a top-tier Adobe Commerce (Magento) store, aiming to deliver a truly premium experience to shoppers in the UAE and Oman. We at Codilar didn't just stop at building a basic site. The store supports both Arabic and English, syncs smoothly with their ERP, handles advanced promotions such as custom add-to-cart options, and offers a range of payment methods. Everything was shaped to make things easy for customers and to boost business growth at the same time.
We took care of a lot behind the scenes, too. Our Magento experts focused on proactive monitoring, improved the website's look and feel, tackled technical integrations, set up marketing automation like push notifications, fixed broken links, and kept fine-tuning the homepage, product listings, and search experience. Codilar stayed on to keep the website running smoothly, make sure all the features and configurations work as expected, and adjust the platform as 2XL Home's needs change.
Business Challenges
Broken links and 404 errors impacting user journeys
Managing cart rule optimization without errors at checkout
Implementing PWA to maximize mobile conversions and sales
Monitoring website issues, glitches, and bugs to ensure seamless CX
Incorporating payment gateways, CRM, ERP to unify operations & automate workflows
Reviewing SEO, conducting performance testing for brand visibility on SERP
Maintaining a premium UX while handling complex homepage & content updates
Integrating global & local payment gateways while complying with local policies
Balancing visuals & optimizing site speed to ensure fast page load times
Integrations to customer features like credit management & promotional rewards
Codilar's Solution Approach
Implemented loyalty rewards for shoppers under "My Account" section
End-to-end management of cart price rules with validation at checkout
Proactive monitoring and resolution of 404 errors through fixes and redirects
Integrated customer features like credit management and promotional rewards
Updated Magento, plugins, and extensions to protect against security vulnerabilities
Implemented HTTPS and conducted security audits to ensure data transmission
Redesigned key pages to improve navigation and conversions across web and mobile
Integrated ERP synchronization for accurate inventory & automated order processing
Enabled GTM strategies like push notifications for personalised customer experience
Added dynamic category blocks to improve product discovery & user engagement
Deployed "Click and Collect" feature to enable shoppers to collect products from a physical store or warehouse
Enhanced product visibility with custom Amasty labels in PDPs, PLPs to drive customers' attention
Your One-stop
Total Commerce
Partner
We engineer high-converting eCommerce webstores that scale faster.
Book a 30min Consultation Call
The challenge wasn't about adding more features. It was about making sure every part of the platform worked in sync. From cart rules to ERP integration and frontend fixes, we focused on creating a seamless customer journey from discovery and checkout.
Shahed Jamal
Adobe Commerce (Magento) Practice Head, Codilar
Behind the Ultimate Digital Commerce Scale Story of 2XL Home
When Premium Experience Meets Bonafied Complexity
2XL Home checked all the boxes for a luxury brand. Gorgeous products, great brand recognition, and a website that looked upscale at first glance. But underneath, small cracks were quietly costing them business. A customer would land on the site, explore a few categories, and suddenly hit a dead end with a 404 page. Another would reach checkout, apply an offer, and the cart wouldn't behave as expected. And mobile users, who made up a huge part of their audience, just weren't getting the seamless ride they expected.
Their promotions grabbed attention, but no one could manage them easily. Payments had to work everywhere and play by local rules, which wasn't simple. And whenever the team updated content, they'd worry something else might break. Nothing completely fell apart, but nothing ran flawlessly, day in and day out. In eCommerce, that small disconnect is where sales just slip through your fingers.
Fixing the Invisible Growth Across the Journey
We took a different route. We didn't just hunt down problems one by one; they went after everything that shaped the buying journey. First up: control. We cleaned up cart rules and put them through real testing, making sure every offer showed up right at checkout. Whenever a broken link popped up, we tracked it down and fixed it before anyone even noticed. The team also made sure payment worked smoothly, no matter where the customer was shopping from.
After that, we focused on the experience and reworked important pages so it was easy to get around, whether you were on a phone or a laptop. Finding products got easier, too. Dynamic category blocks showed off items in smart ways, and labels actually made the key products stand out.
Features like Click and Collect gave customers the flexibility to shop online and pick up from stores or warehouses. Inside the account section, customers could now track rewards and manage credits without confusion. Inventory started syncing accurately with ERP. Orders moved faster without manual intervention. Security layers were tightened with updates and audits, ensuring every transaction stayed protected. Everything just started working the way it should.
We Make An Impact
Through Our Work
Conversion Rate
Surged
Average Order
Value Climbed
User Engagement
Boosted
Bounce Rate
Dropped
Page Views
Increased
We Make An Impact
Through Our Work
Conversion Rate
Surged
Average Order
Value Climbed
User Engagement
Boosted
Bounce Rate
Dropped
Page Views
Increased
“Earlier, even small issues like broken links or misfiring promotions would take time to track and fix. With Codilar, that changed. Things started getting resolved before they could impact our customers, and our team finally had better control over day-to-day operations.”
Faris Mohamed
eCommerce Manager
2XL Home
When Everything Starts Clicking, Customers Stay Longer
Once the hassle was down, the difference started showing almost immediately. Customers were no longer dropping off mid-journey. They were exploring more pages, engaging more with products, and completing purchases without interruptions.
That shift reflected clearly in the numbers. Conversion rate went up by 20.8%, showing that more visitors were now turning into buyers. At the same time, the Average Order Value (AOV) grew by 19.4%, as customers felt more confident exploring and adding more to their carts.
Engagement told an even stronger story. Users spent more time browsing, interacting, and discovering products, leading to a 66% jump in overall engagement. With smoother navigation and fewer dead ends, bounce rate dropped by 11%, while page views increased by 13.6%. Offers worked. Pages loaded faster. Navigation felt natural. The experience finally matched the brand promise. And once that happened, customers stayed, explored, and bought more with Codilar.
So, if your eCommerce store feels almost right but not quite converting the way it should, that’s usually where the biggest opportunity lies. Let’s fix what’s silently holding your growth back.
Here's how Adobe Commerce (Magento) experts at Codilar can help your business, too, drive better results and conversions in less time.
