Revolutionizing eRetail Storefront: Ajmal Perfumes' 60% Sales Uplift on Adobe Commerce (Magento) with Codilar
Perfumes & Fragrances
Company Brief
Ajmal Perfumes is a renowned premier perfume brand often known as the king of Oud, for its rich and luxurious collection of attars and modern fragrances across the GCC region. Originating in Hojai, Assam, India, the brand has a journey of 7 decades perfecting the art of long-lasting essences and redefining luxury with a strong presence across the retail industry since 1950.
Despite its growth in physical stores, the brand faced significant challenges in scaling its eCommerce storefront operations to meet the increasing demands of modern O2O-connected shoppers. The limited in-house tech capabilities and operational complexities made it difficult to ensure seamless, strategic tech eCommerce implementation. Additionally, the non-responsive designs of their websites led to poor user experiences and lower conversion rates, impacting sales and hindering customer retention. Addressing these issues was essential for Ajmal Perfumes to retain long-term digital growth in the eRetail commerce sector.
Digital Transformation
eRetail Performance Optimization
Increase Purchase Completion
Omnichannel Retail Growth
Customer Experience Orchestration
Seamless Transaction Journey
Enhancing Product Discovery
Strengthening Customer Retention
Project Overview
The legacy retail businesses, more often than not, have maintained a siloed retail ecosystem, impacting the beneficial leverage of omnichannel commerce. For Ajmal Perfumes, the existing eCommerce platform needed a massive upgrade to deliver on its digital growth mandate.
The existing website couldn't handle high traffic, causing frequent performance lags and resulting in poor conversion performance. To address these challenges, Ajmal partnered with Codilar to enhance the existing Magento ecosystem and fix multiple disruptions across order management, checkout, payments, and overall site performance. The objective was to ensure that the platform could handle growing traffic and transactions without impacting the customer experience.
We implemented a total commerce tech stack solutioning approach to revamp the entire digital commerce infrastructure and ensure a scalable and high-performing eCommerce engine. Our approach included identifying and resolving deep-rooted issues across technical integrations, frontend behaviour, and backend processes. The engagement covered platform optimization, order, purchase flow, and overall UI enhancements using Adobe Commerce (Magento). The focus remained on restoring reliability, improving day-to-day operations, and creating a consistent shopping journey for customers.
Business Challenges
Inaccurate order synchronization with Odoo and Magento causing revenue leakage
Flawed getCart query logic triggering cart and checkout issues, leading to high drop-offs
Poor caching and cron setup leading to slow load times and site performance
Inefficient UI elements like unnecessary loaders across links reducing purchase intent
Improper product promotion through GraphQL impacting campaigns & conversions
Frontend errors resulting in infinite error loops interrupting user journeys
Complications in integrating regional payment gateway APIs like Benefit and KNET
Difficulties in implementing digital wallet payment options like Apple Pay
Codilar's Solution Approach
Optimized Adobe's loyalty point system to boost customer incentivization
Stabilized Magento ecosystem using Adobe Commerce for seamless CX
Refactored order sync logic between Magento & Odoo to eliminate duplicate orders
Strengthened payment integrations including APS, KNET, Benefit, and Apple Pay
Improved site performance through caching optimization and cron configuration
Enhanced frontend experience by improving navigation flow and usability
Fixed frontend error handling to prevent repetitive loops and improve reliability
Corrected promotion logic to ensure accurate application of offers and campaigns
Enabled analytics and loyalty enhancements to support targeted customer engagement
Streamlined backend workflows for faster product updates & efficient order management
Optimized bundle product checkout by fixing free sample handling through observer logic
Resolved checkout & cart issues by correcting core logic impacting purchase completion
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Ajmal is a brand that has set benchmarks in the fragrance industry. Our focus was to ensure their digital experience matched that legacy. By refining order flows, checkout, payment integrations, and improving site performance, we brought consistency across the platform that helped them achieve significant AOV and overall sales growth.
Shahed Jamal
Adobe Commerce (Magento) Practice Head, Codilar
Digital Commerce Growth Story that Created New Business Benchmarks for the Perfume Industry
Understanding the Digital Commerce Limitations
For over 70 years, Ajmal has redefined the way fragrance is experienced. With 350+ exclusive outlets, the company operates across the Middle East, exports to 50+ countries, and is available in international duty-free locations. Ajmal Perfumes expanded its eRetail presence across the Gulf, and the website evolved from being just an extension of the store into a primary customer touchpoint. Customers were no longer limited to physical visits. The business was facing issues in discovery, browsing experience, and purchasing online.
However, the digital experience was not keeping pace with the brand’s expectations. Performance gaps and operational inefficiencies began to impact customer journeys. Ajmal needed an eRetail tech stack partner to streamline the brand’s operations and improve user experience (UX). That’s how Codilar stepped in, focusing on stabilizing the Magento platform, resolving critical gaps, and strengthening the overall customer experience (CX) using Adobe Commerce to transform Ajmal's digital transformation journey.
Transforming the Site Performance to Boost Conversions
At first, everything seemed fine. The orders were coming in, the website was live, but the system was far from seamless. Order data between Magento and Odoo was inconsistent, duplicates appeared, and discounts often miscalculated, creating confusion for both customers and teams alike. Site navigation felt sluggish, pages loaded slowly, and checkout became a pain point, especially for bundles and free-sample offers.
The shopping cart used to get frozen unpredictably, turning potential purchases into drop-offs. Site performance used to falter during peak user traffic, and promotions often failed to apply, undermining campaigns and customer trust. Payment integrations with APS, KNET, Benefit, and Apple Pay were unreliable, adding more hassle. Each gap disrupted the buying journey, which needed to be majorly resolved.
We Make An Impact
Through Our Work
Surge in
Overall Sales
Uplift in Conversion
Performance
Improvement in
Customer Retention
Gains in Order
Fulfilment Efficiency
Increase in Customer
Lifetime Value (CLV)
We Make An Impact
Through Our Work
Surge in
Overall Sales
Uplift in Conversion
Performance
Improvement in
Customer Retention
Gains in Order
Fulfilment Efficiency
Increase in Customer
Lifetime Value (CLV)
Building the Tech Stack for Scale
Codilar approached the challenge with one clear goal - to bring platform stability first and then enhance the customer experience (CX). The team started with a deep tech audit and mapped every MarTech integration before making changes. Soon after, we started working on fixing order synchronization that eliminated duplicates across systems. Checkout flows were stabilized, bundles and free-sample offers now worked seamlessly, and cart freezes disappeared. Payment integrations with APS, KNET, Benefit, and Apple Pay were rebuilt, giving customers confidence at every transaction.
What followed next was that site performance improved drastically. Caching was optimized, cron configurations corrected, and unnecessary modules removed. Website navigation became smoother, loaders disappeared, and errors were handled clearly by the expert Adobe Commerce developers, restoring trust in the platform. Promotions applied correctly, marketing campaigns delivered as intended, and loyalty systems leveraged Adobe Commerce to strengthen engagement.
The results were transformative. Overall sales jumped by over 60%, conversion rates surged by 10%, and operational efficiency, like order fulfilment rate, improved by 7%. The platform handled seasonal demand with ease, and customers could browse, explore, and purchase without interruption. When your brand stands for excellence, your digital experience should reflect it. Partner with our Magento experts and let’s build it right for your storefront and track record to make projects succeed.
